Podcast: Customer Centricity and Culture Change with Roger Dooley
Roger has decades of experience from working with Fortune 1000 companies and was a VP of Digital Marketing. Roger started off in direct marketing roles where he developed a deeper understanding of the...
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The relationship between Customer Service & CRO
Acquisition high, conversion low The world of e-commerce has been growing exponentially since the dawn of the internet. In 2019, e-commerce in Europe is forecasted to be worth €621 billion, an...
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How Collaboration and Customer-Centricity influence CRO maturity
Conversion Rate Optimisation (CRO) is the process of using feedback and data collected from users to fine-tune an organisation’s website and marketing. In turn, this should provide the users with the...
View ArticleThe role of Customer Service in the CRO process
Customer service, a changing discipline Customer Service is a business area that is changing rapidly. Emerging technologies like artificial intelligence, machine learning and natural language...
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How to develop a strong Customer Service and CRO relationship
In this series, we have been uncovering how Customer Service can contribute to Conversion Rate Optimisation. Through Wout Cox’s investigations, he has found that the relationship between Customer...
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Paul Rouke appears in Leaders Council podcast alongside Sir Geoff Hurst
Copyright: Leaders Council of Great Britain and Northern Ireland The Leaders Council of Great Britain and Northern Ireland is currently in the process of talking to leadership figures from across the...
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Planning And Running an Ideation Workshop - Part 1
A workshop to turn user research insights into UX solutions After having been inspired by customer challenges and problems through gathering data during the two-month research phase for our client...
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Planning And Running A Remote Ideation Workshop - Part 2
This article is intended to be a two-part series. In Planning And Running an Ideation Workshop - Part 1, I discussed basic best practices in planning and facilitating workshops for anyone getting...
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7 Ways We Are Helping Businesses Through & Beyond 2020
The world will never be the same again. Businesses will never be the same again. Sectors will never be the same again. People will (hopefully) never be the same again. 2020 is already proving to be...
View ArticleCoronavirus: Why Physical Contact Is Important For Personal Life And Business
At the beginning of the year, all our lives took a turn because of a newly discovered infectious disease called COVID-19. While the virus certainly affects the human body with mild or moderate...
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